PCS provides subscribers with the latest membership marketing information developed by experts and leaders in the club industry.
M3 - Membership Marketing in the New Millenium
The material in this resource will help your club focus its marketing activities while adapting to changing member demographics and psychographics and the chaotic business environment in which clubs exist today. Featuring a contemporary look at proven ways to keep the members you have while attracting new ones, this approach to membership will focus on the people, the plan and the process to ensure your club is balanced in its efforts. This section is designed to help anyone in the club industry answer the challenge of club marketing in the 21st Century.
Guide to Membership Marketing
This is a complete membership marketing resource to aide your club in responding to the changing times and preparing for the future. While it is important to be able to bring in new members to your club, it is just as important to make sure they stay. The Guide to Membership Marketing contains club-specific information in 19 different categories on more than 200 topics that will assist you in bringing in these members and satisfying them to the point where they want to go no other place.
Club Programming and Event Management
Club Programming and Event Management: Enhancing Club Culture to Improve Member Satisfaction includes tips and advice on planning, implementing/staging and assessing events or club programs in a variety of areas. CMAA members have lots of great ideas! In this 2010-2011 Premier Club Services signature item, you will find the best of these ideas from your fellow club managers and their event planners.
New Member Welcome & Orientation
New Member Welcome and Orientation is a resource for your club staff to use in formulating your own welcome and orientation program. While each club’s welcome and orientation program should cater to the club’s uniqueness, there are mainstays that should be included and addressed in every successful program, such as a tour of the club facilities, an explanation of dues, fees and club rules, etc.