Education Sessions

CMAA’s 90th World Conference on Club Management and Club Business Expo offers a wide variety of professional development opportunities. More than 40 percent of the approximately 80 education sessions this year are presented by new speakers, and all education is member-driven and approved. These sessions have been carefully selected to meet the current needs and interests of club management professionals across the 10 competency areas needed for success in the profession:

■ Club Governance
■ Food & Beverage Management
■ Accounting & Financial Management
■ Human & Professional Resources
■ Leadership
■ Membership & Marketing
■ Golf, Sports & Recreation Management
■ External & Governmental Influences
■ Facilities Management
■ Interpersonal Skills


WEDNESDAY, FEBRUARY 8, 2016 | 4:00 P.M. – 6:00 P.M.

Presented in Partnership With John Deere Golf, a CMAA Platinum Alliance Partner

Attend the Opening Business Session to participate and be party to the business of your Association. Candidates for the CMAA Board of Directors will address attendees in the Candidates’ Forum. Chief Executive Officer Jeff Morgan, FASAE, CAE, will highlight key developments in CMAA’s professional development, membership benefits and resources in the annual State of the Association address. The session will include Awards and Recognition of the professional development achievements of CMAA members who have achieved the designations of Certified Club Manager, Certified Chief Executive and Master Club Manager.

Dan Thurmon is the author of two books, a renowned speaker and a recognized expert in delivering peak performances – on stage and in the workplace. As president of Motivation Works, Inc., he helps organizations and individuals implement actions plans and move confidently through transitions. He began his performance career at 11 years old, crafting a one-man-show incorporating comedy, juggling and acrobatics. This enabled him to, at a very early age, develop a strong work ethic and learn fundamental lessons about performance excellence. Thurmon graduated from the University of Georgia with a degree in Marketing and Management. He has also extensively studied Personal Development and developed a unique methodology he teaches to audiences and clients. Dan’s philosophy can be summarized by the title of his book, Off Balance On Purpose. He believes that we will never achieve “perfect balance” and should, instead, learn to embrace uncertainty and initiate positive changes that lead to growth. Also, we should go beyond the pursuit of “success” and enhance our life experiences and professional endeavors with purposeful, positive contributions.


THURSDAY, FEBRUARY 9, 2016 | 8:00 A.M. – 9:00 A.M.

Presented in Partnership With JONAS, a CMAA Gold Alliance Partner

Cameron Herold, known around the world as the Business Growth Guru, is the mastermind behind hundreds of companies’ exponential growth. Herold’s build a dynamic consultancy – his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He is not a theory guy. They like that he speakers only from experience. He earned his reputation as the business growth guru by guiding his clients to double their profit and double their revenue in just three years or less. Herold was an entrepreneur from day 1. At age 21, he had 14 employees. By 35, he had built his first two $100 million dollar companies. By the age of 42, Herold engineered 1-800-GOT-JUNK?’s spectacular growth from $2 million to $106 million in revenue, and 3,100 employees – and he accomplished that in just six years. His companies landed more than 5,200 media placements in that same six years, including coverage on Oprah. Not only does Herold know how to grow businesses, but his delivery from the stage is second to none. The current publisher of Forbes Magazine, Rich Karlgaard, stated “Cameron Herold is the best speaker I’ve ever heard… he hits grand slams.”


FRIDAY, FEBRUARY 10, 2016 | 8:00 A.M. – 9:30 A.M.

Presented in Partnership With EZGO, a CMAA Platinum Alliance Partner

The hallmark of CMAA members is their ability to share their great ideas. The winners of the Idea Fair, which showcases the best club-tested ideas submitted by CMAA members, will be unveiled. Further, our longest tenured CMAA members, the new inductees to the 25-Year Club and The Club Foundation scholarship recipients will be honored.

Following the awards, attendees will hear from Sheila C. Johnson, an entrepreneur and philanthropist whose accomplishments span the arenas of hospitality, sports, TV/film, the arts, education, women’s empowerment and community development.

As Founder and CEO of Salamander Hotels & Resorts, Ms. Johnson oversees a growing portfolio of luxury properties. The equestrian-inspired Salamander Resort & Spa opened in 2013 and has since been recognized by Condé Nast Traveler as one of the Top 10 Resorts in the South and by Travel + Leisure as one of the World’s Greatest Hotels. The Henderson, a Salamander Beach & Spa Resort, is currently under development in Destin, Florida, and is due to open in late 2016. As Vice Chairman of Monumental Sports & Entertainment, Ms. Johnson is the only African-American woman to have ownership in three professional sports teams: the NBA’s Washington Wizards, the NHL’s Washington Capitals, and the WNBA’s Washington Mystics, for which she serves as President and Managing Partner. She also serves on the Executive Committee of the United States Golf Association. Ms. Johnson is a partner in ProJet Aviation, a comprehensive aviation service company specializing in aviation consulting, aircraft acquisitions, management, and charter services. She is also a partner in Mistral, the makers of fine bath, body, and home products; and in November 2012 launched her own collection of luxury scarves, inspired by her travels around the world and manufactured in Italy. In 2013, in recognition of her entrepreneurial success, she was invited to serve as a judge for Ernst & Young’s World Entrepreneur of the Year Award—the only judge on the international panel to represent the United States. Ms. Johnson has long been a powerful influence in the entertainment industry, starting with her work as founding partner of Black Entertainment Television. She has served as executive producer of four documentary films, including Kicking It, which premiered at the 2008 Sundance Film Festival; A Powerful Noise, which premiered at the 2008 Tribeca Film Festival; She Is the Matador; and The Other City, a critically acclaimed portrayal of the HIV/AIDS crisis in Washington DC, which premiered at the 2010 Tribeca Film Festival. She also helped finance the Screen Actors Guild nominated feature film The Butler, directed by Lee Daniels and distributed by Harvey Weinstein. A fervent supporter of education and the arts, she serves on the Board of Governors of Parsons for The New School for Design in New York, and is a member of the Leadership Council at Harvard Kennedy School’s Center for Public Leadership (CPL). She is also a board member of the Jackie Robinson Foundation, as well as founder and chair of the Middleburg Film Festival, a celebration of independent film that opened to sell-out crowds in October 2013. From 2006 to 2009, Ms. Johnson served as global ambassador for CARE, a leading humanitarian organization that combats global poverty by empowering women. She also served as a member of Accordia Global Health Foundation’s International Council, rallying support for the foundation’s efforts to overcome the burden of infectious diseases in Africa. In recognition of her humanitarian efforts, she was honored with the Eleanor Roosevelt Val-Kill Medal in 2012. An accomplished violinist, Ms. Johnson received a Bachelor of Arts in music from the University of Illinois, as well as honorary degrees from numerous other institutions. She lives in Middleburg, VA, is married to the Honorable William T. Newman, Jr., and has two children.


SATURDAY, FEBRUARY 11, 2016 | 4:00 P.M. – 5:30 P.M.

Join your colleagues for the final session featuring keynote speaker Ben Saunders as well as the Association awards presentations. Other session highlights will include the 2016 Board of Director Election results; the recognition of the Who’s Who of CMAA including the Chapter of the Year and Excellence in Education award-winning chapters; the farewell address from the 2016 CMAA President, Jill Philmon, CCM, CCE; and a preview of future World Conferences sites. Ben Saunders became the first person ever to successfully retrace the steps of Captain Scott and walk unsupported from the edge of Antarctica to the South Pole and back. Since Scott's failed expedition 100 years ago, 12 people have been on the Moon, 500 in space and 5,000 have climbed Everest. Only Saunders and his companion have achieved the 1,800-mile trek. Of his epic 105-day expedition—equivalent to running 69 marathons back-to-back—he said, “We can all accomplish great feats through ambition, passion, stubbornness, and refusal to quit. If you dream something hard enough, it does indeed come to pass.” He discusses the limits of self-belief, human potential and the gulf between ideas and action. A three-time repeat TED speaker and TED “master story teller,” Ben is humble, self-effacing, and an explorer of limits. His message is one of inspiration, empowerment, and boundless potential. Saunders believes “No one else is an authority on your potential,” and combines the allure and nostalgia of 20th century explorers with the ingenuity of today’s modern adventurers. His presentation takes audiences to the ends of the Earth and back and showcases the spectacular visuals Saunders has come to be known for.

SPEAKER Guidelines

Individuals speaking at the World Conference can pick up their materials at CMAA Conference Registration located in the Orlando World Center Marriott. Please refer to the Guidelines for CMAA Conference Instructors to prepare!

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Interested in speaking at future conferences? Contact CMAA's Education Department at (703) 739-9500.


About CMAA

Club Managers Association of America
1733 King St.
Alexandria, VA 22314

E-mail: info@cmaa.org
Tel: (703) 739-9500




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8701 World Center Drive
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