Millennial Insights

Millennial Insights Infographic

Now ages 21 to 39, Millennials are poised to shake up the club industry. It turns out that many of the intangibles that Millennials say they want are exactly what clubs already can and do offer. But, like nearly everything Millennials do, they want it to be customized to their specific needs and life stage. Check out these encouraging findings from our national study.

Millennial Insights Inforgraphic


Millennial Insights White Paper

In conjunction with the Center for Generational Kinetics and The Club Foundation, the Club Managers Association of America unveils new research uncovering generational attitudes about club memberships, specifically the Millennial demographic. This landmark national study was conducted in the summer of 2016, and provides valuable insight into what potential club members are seeking. Download the white paper below to read the key findings.

Millennial Insights Whitpaper