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Advancing the Profession
of Club Management

Club Management Magazine

The Event Equation: Building Value Beyond the Balance Sheet

Events are more than line items on a club’s calendar—they’re drivers of culture, connection, and, when managed strategically, profitability. From golf tournaments and themed dinners to high-profile lectures and live music, events can transform the member experience while supporting a club’s financial goals. Bonus: key takeaways to start building your club’s programming.

February 17-21, 2026 • Anaheim, CA

2026 World Conference and Club Business Expo

Plant Seeds for Success

Plant seeds for your future success at the 2026 World Conference and Club Business Expo, February 17-21, 2026, in Anaheim, CA. Growth in the club industry requires resilience, adaptation, situational awareness, continuous learning, and connection to a strong community.

Fuel your growth with five days of energizing education, networking, and experiences—cultivated specifically for club management professionals.

Join club management professionals from around the world at the industry’s largest annual event focused on the business of running a club.

Membership

Join Thousands of Club Management Professionals

CMAA offers you and your club the education and resources you need to succeed in today's ever-evolving industry.

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