News for CMAA Leaders: February 2025

CMAA News

1. CMAA Releases 2024 Annual Report
2. CMAA Announces 2025 Board of Directors
3. Ray and Sutton Achieve Master Club Manager Designation
4. Three Club Industry Leaders Selected for the 2025 Class of CMAA Fellows
5. Eleven Awarded the Kendall Scholarship
6. GGA Partners Reinforces its Commitment to the Club Management Profession
7. Listen to Let’s Talk Club Management, Episode 128: Moving Backwards to Go Forwards, and Episode 129: The Club Manager Journal

To Do

1. Attend World Conference? Complete the World Conference Survey
2. Register for National Golf Day, April 30-May 2
3. Ongoing: Submit Your Chapter Photos and Announcements to goodnews@cmaa.org 

All Officers

Please save the date for the 2024 Leadership/Legislative Conference to be held September 14-16, in Washington, DC! We hope to see you all there!

Managing Directors

It’s not too late to reinstate! Members who were dropped for non-payment of their 2025 national dues simply need to submit a payment and they will automatically be reinstated. Have them log into their profile on cmaa.org and click on the “My Invoices” tab to locate and pay their invoice.

Career Services Chairman

It's Time for a Coaching Section

If you did not get the chance to partake in a coaching session at the World Conference in Tampa, consider scheduling a session now. As we slowly move towards spring, this is the perfect time to reflect, decide, and design goals for your future. Chatting and planning with CMAA's life coaches can help you on the road to the best You can be!

Coaches Kevin MacDonald and Shelley MacDougall are just a zoom call away.

Club Foundation Liaison

World Conference Recap

The Club Foundation activities at the 2025 CMAA World Conference were a success! This includes our two signature events, the Club Foundation Golf Tournament at Westchase Golf Club and the ClubLove 5K along beautiful Bayshore Boulevard and Hillsborough Bay.

Congratulations to all winners!

The Club Foundation Golf Tournament
First Place Foursome: Matt Conte: Jeff Dekruif, CCM; Aaron Grant, CCM; Kevin Kleinschmidt
Second Place Foursome: Jim Hankowski, CPA; Jeff McFadden, CCM, CCE; Matt O’Dell; Josh Paris, CCM, CCE
Raffle Winner sponsored by Club Car: James Shafer, CCM
Closest to the Pin sponsored by Heritage Creations: Andrew Carroll
Longest Drive sponsored by SNAP Wellness: Mike Dasbach, CCM

Thank you to all our sponsors:
Club Car (Raffle Sponsor)
Heritage Creations USA (Closest to the Pin Sponsor)
Iliac Golf (Tee Gift Sponsor)
PigOut Roasters (Reception Sponsor)
SNAP Wellness (Longest Drive Sponsor)
William Hill (Wine Sponsor)
The Bado Family (hole sponsor)
Cobalt Software (hole sponsor)
Fore Supply Co. (hole sponsor)
Gather Grills (hole sponsor)
Risk Strategies (hole sponsor)
Whoosh (hole sponsor)

The ClubLove 5K
Thank you to our Title Sponsor: Cobalt Software

Women:
First Place: Stephanie Castro
Second Place: Alison Gasser
Third Place: Julissa Gamez-Gardea

Men:
First Place: Logan Pearlman
Second Place: Carpiu Chereches
Third Place: Brian Baldwin, CCM

Communications/Public Relations Chairman

Tools & Resources You Can Use

Communications is a never-ending job. Get your year started off right with CMAA’s resources to assist you with this task, including:

• The CMAA Who We Are Fact Sheet
• Request Media Kits/Information Packets
• Sample Press Releases and CMAA Boilerplate
• Crisis Communications Guidance
• And more.

Is there another resource you need? Please reach contact your HQ liaisons Melissa Low, CAE, Vice President, Communications and Advocacy, and Kyle Jennings, CAE, Director, Communications.

Legislative/Advocacy Chairman

Share Your Feedback on Changes to Daylight-Savings Time by February 28

The American Golf Industry Coalition (AGIC) is exploring the potential impact of permanent Daylight-Saving Time (DST) or Standard Time (ST) on the golf industry. The US Congress is considering the Sunshine Act, which would make DST permanent, while the new Administration has explored adopting permanent ST. These decisions could have lasting effects on the industry, influencing course operations, maintenance, and revenue.

DST extends evening daylight, potentially increasing revenue by allowing more tee times but delaying morning maintenance due to darkness. This shift may also complicate employee scheduling. On the other hand, ST provides earlier morning light, benefiting maintenance crews, but reduces evening play, potentially limiting revenue and flexibility for working golfers.

AGIC is gathering industry feedback to advocate for policies that best support golf businesses and communities. Members are encouraged to participate in the survey by February 28 to help shape advocacy efforts and ensure their interests are represented in these policy discussions.

Learn more

Membership Chairman

How Do You Engage New Members?

Does your chapter use a specific strategy to engage new members? If so, are you using it? If not, think about developing and implementing one. A positive first impression is critical when it comes to retention; show new members all the wonderful things your chapter has to offer them!

Professional Development Chairman

New Culinary Training Courses Now Available on CMAA’s Club Resource Center

CMAA’s Club Resource Center (CRC) course line-up now 23 new Auguste Escoffier culinary training courses for your staff. They include:

• Culinary Essentials
• Baking and Pastry courses
• Cooking for Holistic Wellness
• Plant-based courses
• Introduction to the Kitchen
• Many more

The CRC subscription brings you a broad scope of online interactive training courses for all your club’s staff. Contact Bob Gould for a full CRC course list or more information.

Research Chairman

Submit Your Data: Club Leaders’ Perspective Survey

To help understand the trends and issues impacting our industry, we need your help completing the 2025 Club Leader's Perspective survey.

This year's survey, conducted in partnership with GGA Partners, focuses on generational differences and creating value for members, along with a review of governance practices with clubs.

All survey participants will be invited to attend an exclusive webinar to preview the results and will have access to a detailed report of the findings.

As always, the survey will be confidential, and only trends and summary data will be shared in the report. Thank you in advance for your participation in this important ongoing initiative!

If you have any questions, please contact Amilcar Davy, CMAA's Director of Research, at 703-739-9500 or Dr. Eric Brey, Director at GGA Partners, at 715-505-7716.

Student Chapter Liaison

Utilize the Student Chapter Directory

As a Student Chapter Liaison Manager, you play a vital role in connecting student chapters with CMAA. To support you, we introduce the Student Chapter Directory—a resource to keep you informed and engaged. This directory lists all CMAA Student Chapters, providing university affiliations, leadership contacts, and liaison assignments. It helps track engagement and ensure proper support. 

How You Can Help
Some student chapters lack a Liaison Manager. If you know a CMAA professional who would be a great fit, please contact Sumayah Arcusa to recommend them.