Branding for Chapter Programming

Entry Details

We have created a theme and branding for each of our Carolinas Chapter programs. It has enhanced our chapter by upgrading our communications and matching the quality of the communication with that of the education.

Implementation

Marketing for our programs has become very strategic in nature. We want it to be aesthetic, consistent and professional. So we work to come up with a theme for each education/event and carry that theme throughout all the pieces of the event. The emails, the schedule, the featured speakers, the sponsor line up, the event/social component, the social media posts, all coordinate and make the event feel thought out and intentional. Our members have loved to see the professional look and all of our event registrations have increased.