Chapter Idea Fair
Branding for Member Communities & Events
Winner
Carolinas Chapter
Entry Details
This idea has enhanced our chapter by creating additional branding opportunities for the communities and special events we have worked hard to develop and maintain. We have created brand recognition for each of these groups and events that our members have become familiar with and are easily able to identify what types of events we are marketing.
Implementation
We developed a logo for each community and event and to implement these logos in our different event marketing pieces. Our members love the look and how easy it is to identify what events and groups are being marketed to. It looks professional and elevates the chapter's image.
About the author
Katherine Scott