Richard L. LaRocca, CCM, CCE, Named 2017 Club Executive of the Year



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Richard L. LaRocca, CCM, CCE, Named 2017 Club Executive of the Year

Melissa Low
(703) 739-9500
Richard LaRocca Headshot

Alexandria, VA – October 19, 2017 – Club Management magazine has named Richard L. LaRocca, CCM, CCE, the 2017 Club Executive of the Year. A member of the Florida Chapter of the Club Managers Association of America (CMAA), LaRocca serves as Chief Operating Officer and General Manager of The Country Club of Orlando in Orlando, FL. 

During his tenure at The Country Club of Orlando, LaRocca has made a substantial impact on the culture, physical structure and grounds, and staff engagement. In the past year, he has specifically focused on the development of the strategic master plan and undertaken both a clubhouse and golf course renovation. 

As described by Lauren MacDonald, Clubhouse Manager, at The Country Club of Orlando, “Richard is passionate and dedicated to mentoring his team. From senior management to hourly employees, Richard ensures face time with every member of staff and fights for resources to give them the best training and knowledge available. Richard has a celebrated career of building teams and improving clubs, but his commitment to mentoring and giving back to CMAA is truly what should be acknowledged and commended by his peers.”  

Each year, Club Management recognizes the best in club leadership with the Club Executive of the Year Award. This prestigious honor is presented to the club executive who most embodies the values, vision, and professionalism of CMAA. Nominations are accepted in early fall, and selections are made by a committee of club management professionals. Originally known as the Club Manager of the Year, this distinction was created in 1985 by Club Management magazine to honor an individual who by his or her achievements best represents the qualities found in all hard-working, dedicated club management professionals. 

In 2008, the award was re-titled to mirror the evolution of the club management profession. LaRocca is the 32nd club executive to be honored through this award. The complete list is available at 

The full cover story on the 2017 Club Executive of the Year can be seen in the January/February 2018 issue of Club Management magazine.  

About CMAA

The Club Managers Association of America (CMAA) is the largest professional association for managers of membership clubs with 6,700 members throughout the US and internationally. Our managers operate more than 2,500 country, golf, athletic, city, faculty, military, town and yacht clubs. The objectives of the association are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide the resources needed for club managers to operate efficiently and successfully. CMAA is headquartered in Alexandria, VA, with 44 professional chapters and more than 45 student chapters and colonies. Learn more at

About Club Management Magazine

Club Management is the official magazine of CMAA and embraces the objectives of the Association. Published bimonthly, Club Management features timely, educational and informative content. All communications to editorial should be directed to