Registration Opens for 2020 World Conference on and Club Business Expo


Club Management Association of America Logo

Registration Opens for 2020 World Conference on and Club Business Expo

Melissa Low

Alexandria, VA – The Club Management Association of America (CMAA) announces the opening of registration for its 2020 World Conference and Club Business Expo. The event will take place in Grapevine, TX, at the Gaylord Texan Resort & Convention Center from February 8-12.  

Conference 2020CMAA’s World Conference is the only event focused on the business of running a club and the largest gathering of club industry professionals, offering five days of unparalleled professional development and education, networking opportunities, hospitality experiences, and the latest innovations in the industry showcased in the two-day expo.

General Sessions will showcase leading business and brand professionals whose expertise easily translates to success in the club world including restauranteur and hospitality guru Danny Meyer; author, speaker, and 9/11 survivor Ari Schonbrun; fighter pilot, PGA Golf Professional, and founder of Folds of Honor Lt. Colonel Dan Rooney; and Vice Chairman, Global Wealth Management and Senior Client Advisor at Morgan Stanley, Carla Harris.

More than 80 concurrent sessions will be presented by industry experts, consultants, and practitioners including founding President and COO of Ritz-Carlton Horst Schulze and CEO of H&R Block, Jeff Jones. These sessions will address the complex challenges facing today’s club management professionals – the latest thinking on data intelligence; club governance; recruiting and hiring talent; technology trends; member engagement and retention; competing in today’s competitive marketplace; and more.

The two-day Club Business Expo is one of the hospitality industry’s fastest growing shows showcasing the products and services offered by more than 250 companies. Nearly every product and service that a club management professional could purchase for his or her club is showcased in the Expo.

For more information or to register, visit Early registration rates for this event are in effect through December 2, 2019.

About CMAA
Founded in 1927, the Club Management Association of America (CMAA) is the largest professional association for managers of membership clubs with 6,800 members throughout the US and internationally. Our members contribute to the success of more than 2,500 country, golf, athletic, city, faculty, military, town, and yacht clubs. The objectives of the Association are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide the resources needed for efficient and successful club operations. Under the covenants of professionalism, education, leadership, and community, CMAA continues to extend its reach as the leader in the club management practice. CMAA is headquartered in Alexandria, VA, with 42 professional chapters and more than 40 student chapters and colonies. Learn more at