12 Days of Drinkmas

How has this idea enhanced your club's operation, etc.?

Our Communications and Food & Beverage Teams collaborated on a fun and engaging social media campaign leading up to Christmas, known as 12 Days of Drinkmas. The campaign featured a new holiday cocktail video every day on the Club’s Facebook Story and Instagram Reels.

How was this idea implemented, and what have been the club members' reactions?

Our Beverage Manager planned which cocktails would be used, provided the recipe for each drink, and made each cocktail for the videos. Our Communications team filmed, edited, and constructed copy for the post to keep members engaged.

Members raved to staff about the videos and how they were following the series every day. They were enthusiastic about trying the different holiday cocktails when they came to the Club. A couple of our members even showed the videos to a General Manager at another club. They were so impressed that they copied the idea for their Club, and it was an equal success. These holiday-inspired cocktail videos will continue with our Love at First Sip social media campaign for Valentine’s Day.