Promoting 1896 Small Plate Menu Dining

How has this idea enhanced your club's operation, etc.?

When a new food concept or a significant menu change is introduced at the Club, members are invited to join a complimentary tasting of the food items in the kitchen. Executive Chef Nadav Bashan creates a selection of small plate tastings that members will pick up from various cooking stations. This also provides an experience that members will talk about with others as well as an opportunity to connect with the Chef and staff.

How was this idea implemented, and what have been the club members' reactions?

The members have really enjoyed the experience and it is a relatively inexpensive way to promote dining at the Club. The event also requires the staff to thoroughly clean the kitchen, including areas that might get regularly overlooked.