A Fresh Approach to Retail Pricing

How has this idea enhanced your club's operation, etc.?

The new retail pricing model, based on a cost-plus-20% structure, has transformed our shop by offering competitive, transparent pricing that resonates with members. This approach has led to a +6% increase in total sales and an +18% growth in soft goods in just the first quarter. The fresh merchandise and personalized service, including special orders and trunk shows, have kept inventory moving and boosted engagement. The revamped shop now appeals to all members, enhancing the overall club experience and supporting member satisfaction and retention.

How was this idea implemented, and what have been the club members' reactions?

The goal of the new pricing model was to make our pro shops the “First Choice” for members' personal shopping, holiday gifts, and special occasions. The new pricing model has brought new energy and a fresh approach to our retail operations. By shifting to a cost-plus-20% structure, we’ve seen an increase in member engagement and sales, positioning our shop as the go-to place for retail needs. The member response has been overwhelmingly positive.