A Night in Winter Wonderland

How has this idea enhanced your club's operation, etc.?

The "Winter Wonderland" event was designed to deliver an unforgettable evening for our members by transforming the Riverhouse into a magical holiday retreat. Leveraging the stunning decor from a member's wedding held the night before, the space was adorned with over 40 Christmas trees, elegant white carpets, new curtains, ceiling heaters, and string lighting, all installed by a world-renowned decorator whose work includes the White House and prominent residences. The atmosphere was elevated with live holiday music, complimentary champagne upon arrival, and festive holiday attire requirements to set the tone. Members indulged in an exquisite culinary experience featuring chef-curated food stations, including pan-seared scallops, smoked wagyu zabutons, and salted caramel beignets. To cap off the evening, each member received a personalized holiday photo emailed to them the next morning and a handcrafted specialty fudge gift box, creating a lasting impression.

How was this idea implemented, and what have been the club members' reactions?

The event was meticulously planned to ensure seamless execution and an unparalleled member experience. Registration was streamlined online and through the front desk, and the cancellation policy ensured accurate attendance numbers. The decor transformation captivated members upon arrival, with many expressing awe at the elegance and ambiance. Guests were particularly impressed by the live music and the high-quality culinary offerings, which elevated the evening into a true celebration of the season. The personalized photos and thoughtful parting gifts were enthusiastically praised, with members sharing their gratitude for the attention to detail and the extra effort to make them feel special. The "Winter Wonderland" has since become a benchmark for holiday events at our club, with members already inquiring about next year’s plans, solidifying its place as one of our most beloved experiences.