Advent Calendar Specials

How has this idea enhanced your club's operation, etc.?

The Farmington Grill’s Advent Calendar Specials brought daily holiday cheer and excitement to members from December 1 to 24. Each day unveiled a surprise food, beverage, or programming special, such as a hot chocolate bar, live holiday music, or an ugly sweater party with appetizer discounts. These festive offerings were revealed daily via Instagram stories and prominently displayed on a poster in the Grill, building anticipation and drawing members back to participate. The program created a sense of community, encouraged repeat visits, and elevated member engagement throughout the holiday season.

How was this idea implemented, and what have been the club members' reactions?

The initiative was carefully planned to include a wide range of offerings that appealed to diverse member interests. Staff from various departments collaborated to bring the themed days to life, setting up elements like a holiday photo booth and organizing a Christmas crafts station. Promotions were shared through social media and in-house displays to maximize visibility and excitement. Members embraced the holiday spirit, eagerly anticipating each day’s reveal and actively participating in the events. The program also enhanced staff morale, with employees enjoying the creative and festive atmosphere it brought to the Club. The Advent Calendar Specials proved to be a resounding success, solidifying its place as a cherished holiday tradition.