ANCC Wine Club

How has this idea enhanced your club's operation, etc.?

The Wine Club has grown to be an incredibly popular and successful 'club within a club' amenity for our members. It provides the F&B team a means to share wines from all around the world at discounted prices with the club's members while providing them a way to improve their knowledge of wine. Many of the events that we hold under the auspices of the wine club are among our most popular and sell out quickly. The ability to join the wine club is seen as adding value to the private club experience that we offer all of our members.

How was this idea implemented, and what have been the club members' reactions?

The wine club started with only 25 members over 35 years ago. In the past 10 years we've grown its' membership exponentially by adding additional benefits to belonging to the club such as discounts in our dining outlets and the ability to purchase wine for off premise consumption. In 2022 wine sales attributed to wine club members totaled in excess of $400,000. Members renew their membership year after year and we now have 75 on a waitlist which speaks to the popularity of the program.