"Anchors Aweigh" Team Newsletter

How has this idea enhanced your club's operation, etc.?

Each week our members receive numerous emails, printed collateral, website notices, mailings and more, with the goal of communicating all that is happening in our community, what they can look forward to, and photos of all the excitement that has passed. Why not provide the same to our staff members? Our team works tirelessly to create an exceptional member experience, but the work is rarely showcased in a branded and consistent way. This newsletter was created with the intention of providing our employees with the same type of communication tool our members receive. The Anchors Aweigh Newsletter showcases upcoming events, trivia contests, capital projects, wellness articles, employee spotlights and more.

How was this idea implemented, and what have been the club members' reactions?

This internal communications piece has made a significant impact on our work culture. It has created a culture of care and pride across all departments. Many of our seasonal employees are far from home and often send this back to their loved ones and families to showcase their work. It’s also been a resourceful way to communicate operational changes around the club, keeping everyone in the know and allowing our employees to better communicate with our members and guests.