Black Friday Special

How has this idea enhanced your club's operation, etc.?

Members may make a reservation on black Friday for a night in January or February (excluding special themed nights and holidays) for 50% of the food in their meal. This promotion does not include beverages. The promotion was so successful in 2023 (reservations made for Jan 2024) we added non-holiday/themed nights in February to the 2024 promotion (reservations made for Jan/Feb 2025). In 2023 we averaged 30 covers per night, but the number of eligible nights were fewer. In 2024, Denver County Club's Black Friday promotion resulted in 177 reservations, accounting for a total of 797 covers. On average, this translates to approximately 25 covers per eligible night during the promotion period. The promotion demonstrates strong interest, effectively boosting reservations, driving dining activity and providing staff hours during typically slower months.

How was this idea implemented, and what have been the club members' reactions?

The Black Friday Special is a promotional strategy designed to increase club usage and provide staff hours during the quiet season. The promotion is available exclusively on Black Friday, creating a sense of urgency, and allowing the club to pre-book tables, providing more predictability for operations in those months. The members love this promotion as it lessens the cost of their meals and encourages them to come to club for meals when they typically wouldn't.