BROGA

Description

A group fitness class that would draw and engage 'The Golf Guys'.
After opening a new fitness facility in Spring, we wanted to be sure and draw in the skeptical golf guys as Fall was approaching so they would use the fitness facility as extension of golf.

Implementation

We created BROGA -Yoga for Bro's...with Beer! What better way to entice than to have a Monday Night Yoga Class that has Monday Night Football playing on the yoga room big screen and have craft beers after to encourage socializing. We went a step further and upped the ante -anybody who attends all Mondays in September, get as much free tap beer as they can drink in the bar for the month of October. Class hit capacity immediately, a second class was added and 18 members received free beer in October. All 18 are still participating in Broga and we broke through the barrier of having Men join group fitness.