Centennial Beverages

How has this idea enhanced your club's operation, etc.?

By adding multiple branded and club exclusive beverages for our centennial year, we have increased the personal connection of the club with our members, while also celebrating this historical milestone. Many members are proud to be able to enjoy an exclusive beverage only available at our club and are bringing friends and family to the club to share.

How was this idea implemented, and what have been the club members' reactions?

Our centennial beverage program was implemented through both member feedback & participation, as well as the F&B team's collaboration. For the bourbon, members from a committee as well as the F&B team visited the Makers Mark distillery to make the selections. For both the wines and beer, we partnered with popular local producers that members frequently enjoy. The membership has been very happy with these additions and have shown excitement towards having these unique quality beverages that highlight local producers.