Centennial Beverages

How has this idea enhanced your club's operation, etc.?

The club celebrated the Centennial of its founding in 2024. Along with numerous events and activities celebrating this milestone we launched a Centennial Beverage Program. These private label wines, beer and bourbon were carried at all our catering and restaurant bars during the year. They provided a real sense of pride to the members, especially when they were entering guests at the club.

How was this idea implemented, and what have been the club members' reactions?

We partnered with 3 distinct beverage producers – two local to Virginia (2 Silos Brewing and Barboursville Vineyards) and Makers Mark Bourbon. We created private labels highlighting the Club’s Centennial logo. The member’s reaction has been amazing – sales of all 3 products have exceeded projections so much so that we plan on continuing to purchase and private label these 3 products.   The members have been proud to share these beverages with their friends and family.