Centennial Celebrations

How has this idea enhanced your club's operation, etc.?

Rather than focus on one large function to celebrate our Centennial Celebrations, our management group worked to orchestrate a year full of celebration and surprises. By designing a logo and partnering with various brands, distributors and merchandisers, we were able to offer an exciting range of 100 Year swag throughout the year. These sales, as well as ticketed events to other celebrations allowed us to fund larger celebration events during the year. The club was packed throughout the year and we saw members who haven't visited the club regularly or in several years.

How was this idea implemented, and what have been the club members' reactions?

Pulling off the Centennial Celebrations, as well as all of the added collateral, took true collaboration amongst our team across campus. From Communications ensuring that all promotional materials aligned with the Centennial design, to Membership and Maintenance adding framed historic photographs, to A la Carte dreaming up flapper inspired dining specials - all of our teams had to be fully vested on a daily basis in celebrating this milestone. The reaction from our membership was truly a once in a lifetime experience with a membership. They were incredibly grateful and awed, solidifying their pride in our team and as members of River Oaks Country Club.