Idea Fair
Cosmos Speakeasy
How has this idea enhanced your club's operation, etc.?
For one week, the Members Dining Room (private dining) was converted into a speakeasy. The room was transformed with leather furniture, luxurious bars, live music, and cocktails and food appropriate to the era. This created a memorable member experience, showcased the possibilities for other uses in the space, and created a goodwill communal experience.
How was this idea implemented, and what have been the club members' reactions?
Members were notified via traditional club marketing but details, including location, were secretive in the speakeasy tradition. Club staff handed out cards to members with location. The goal was to recreate and reimagine what might have been happening at the Club during Prohibition.
Members were thrilled with this "pop-up" event and are clamoring for it's return.
About the author
Mitchell Platt