CRmasterPlan.com

How has this idea enhanced your club's operation, etc.?

Recently, Champions Run implemented a capital dues program to pay for a $7 million renovation, that we called Champions Run Masterplan. As a club, we have never before assessed the members or tried implementing a capital dues program. In fact, we barely raised dues in over a 10-year period. For the program to work, communication was going to be imperative in order to make sure we hit it out of the park. We developed a website specifically for our master plan renovations called CRmasterplan.com. Here, we had videos, images, and text of all the future projects we plan on doing at Champions. We wanted to make sure we were as transparent as possible when communicating this to our members!

How was this idea implemented, and what have been the club members' reactions?

We were able to implement this plan with the help of our Creative Director, Ben Lorenzen,by building a website specifically for the Master Plan of renovations. He worked with architects, pool builders, and engineers to get the necessary imagery for the site. In addition, we filmed videos of our General Manager, Aquatics Director, and Director of Golf to assure all the members of what was going on. Our membership appreciated the transparency and love being able to go to the website and check all the updates as the project progresses!