Deck the Halls

How has this idea enhanced your club's operation, etc.?

Deck the Halls transports members to destinations across the world as they explore different areas of the clubhouse. At this year’s annual holiday gala, members and guests celebrated carnival in Brazil, enjoyed an après ski in the North Shore Lodge, and went “all in” at the poker tables in Dubai. Each room offers cuisine, cocktails, decor, and entertainment unique to each destination. In addition, this past year saw the addition of a secret Speakeasy for members to enjoy. Through the Coatroom, to the Women’s Locker Room, members enjoyed a private speakeasy, serving a sushi display and signature cocktail. Without any prior advertising or hints, members were alerted to the space through an Instagram Story post the evening of the event. After solving the riddle and using the password posted, members and guests were given access to the secret space.

How was this idea implemented, and what have been the club members' reactions?

Members have a blast celebrating the holidays with friends at this annual holiday gala! Formal, printed invitations are mailed to members months in advance. About 4-8 weeks before the event, room themes are advertised via email and social media one at a time. This builds anticipation and excitement as the event is revealed piece by piece. Bringing different destinations to life each year allows the members to enjoy an event they are familiar with in a new, unique way each December. Changing destinations year to year keeps the event engaging.