Idea Fair
Dock-to-Deck
How has this idea enhanced your club's operation, etc.?
As a new event in 2024, The Beach Club added a seaside version of the ever popular Farm-to-Table dinner. Branded as TBC’s Dock-to-Deck dinner, we put our unique twist on the concept.
This coastal, multi course, family-style dinner featured seafood and shellfish from Cape Cod docks along with locally grown vegetables, and perfectly paired with exquisite wines from Austin Hope Family Winery.
After a delicious meal, members and their guests enjoyed frozen espresso martinis and s'mores around a bonfire on the beach, making for an unforgettable evening under the stars.
How was this idea implemented, and what have been the club members' reactions?
The event was a resounding success, selling out quickly and prompting two additional dates due to high demand, generating unbudgeted member event revenue.

About the author
Jim Galvano