Server Creations: Drink of the Month

How has this idea enhanced your club's operation, etc.?

We were looking for a way for our servers to impact our Clubroom offerings directly and wanted to provide an outlet for creativity and position-based learning. Each month, a server was chosen to construct their own cocktail – completely at their own discretion. The cocktails, which were special to them as they consisted of their favorite flavors, fruits, or liquors, were even named after and by the server who created them. This not only positively impacted the morale, as our servers felt a stronger connection to the Clubroom, our members, and their fellow servers, but 2023 also saw a 56% increase in liquor revenue over 2022!

How was this idea implemented, and what have been the club members' reactions?

Our Marketing Manager would create a flyer for each drink so that the drink of the month was proudly displayed in a table tent on every Clubroom table, as well as in our weekly e-newsletter. Our members have loved getting the opportunity to peak into our server's personalities, relate & talk about the drinks they chose, and just enjoy a new specialty cocktail each month! They get excited about what the next month's drink will be, and will even continue to order drinks from months previous when we still have the proper ingredients. It's been a super easy idea to implement and has been great fun for both our servers and members to participate in.