Dry January, Full Flavor

How has this idea enhanced your club's operation, etc.?

Mocktails, or non-alcoholic cocktails, have grown in popularity as more people embrace mindful drinking trends like “Dry January.” These handcrafted beverages deliver the artistry and sophistication of traditional cocktails without alcohol, making them an inclusive option for any gathering. At Rumson Country Club, we embraced this trend with a Mocktail-Themed Night, encouraging members to engage in a refreshing and health-conscious event. Using our interactive Instagram stories, members submitted their creative mocktail ideas and voted on favorites, allowing us to curate a custom menu tailored to their preferences while building excitement for the event.

Held on the first Friday of January to align with “Dry January,” the night featured beautifully crafted mocktails made with premium ingredients. Custom signage and social media promotion showcased the unique creations, creating a buzz among members. The event was well-attended, offering a vibrant social atmosphere where members connected while staying true to their wellness goals.

How was this idea implemented, and what have been the club members' reactions?

This event showcased the power of collaboration and innovation. Members loved seeing their Instagram submissions come to life in the final menu, appreciating the club's commitment to inclusivity. The stylish mocktails and lively conversations proved that sophisticated social experiences don’t require alcohol, offering something for everyone. Members praised the event as a fun, goal-friendly alternative to traditional gatherings. Its success has inspired us to explore more themed beverage events, reinforcing our reputation as a forward-thinking club that balances tradition with modern trends. By embracing creativity and member input, we continue to foster a vibrant, connected community.