Elbow Grease Cocktails To-Go

How has this idea enhanced your club's operation, etc.?

2020 was certainly a year of pivoting and adapting. For everyone. Clubs were given limited ways to create revenue and stay afloat. There were two months that New Jersey's Government restricted anyone from using the club. This made us bring the club to the members. Fiddler’s wanted to find a way to create the same feel for the members at home that they usually get when they visit the club. This inspired us to create a comprehensive program to offer their favorite premium cocktails from our bar, at their home. We created custom bottles, labels and packaging to be the vessel in which club emotions are brought to our member’s homes. The holiday season showed the success of this idea, as we had a hard time keeping stock of these Elbow Greases from people who gave them as the perfect holiday gift.Our members now closely monitor social media for any contests we host revolving around these cocktails!

How was this idea implemented, and what have been the club members' reactions?

Tommy Donovan and Neia Custodio