Idea Fair
"Fiddler’s Way" Events
Description
Our events are as diverse as our membership. The common thread is that they always are produced in a first class manner that we call the “Fiddler’s Way.” Our members expect this. And we “Wow” them night in and night out. The events are scheduled in a logical sequence that may be weekly or monthly and promoted as such to develop a regular, loyal following. They include Trivia Tuesday’s in our Grill Room, Seafood & Rose on our patio, Dance & Indulge (a magical combo of dance lessons and dining), and monthly wine dinners and socials. We even offer a monthly “Speakeasy” in our wine cellar with themes ranging from Harry Potter, to Sinatra, to Game of Thrones just to name three.
Implementation
Our events vary in price range, some informal and some formal. They are always special. By repeating events on a regular rotation we have created new traditions that members look forward to. They are familiar and desirable and therefore easier to promote and attract a crowd so that each event meets its specific goal varying from profit margin, member retention, or just a fun night out. Our philosophy is that by building familiarity we are enhancing the member experience and developing habits that become ingrained in our members’ lives.
About the author
Michael Nyerges