Fiddler's Wine Around the World

How has this idea enhanced your club's operation, etc.?

How do you get people excited to come to the club on a regular basis? Sure, we have regular theme nights, specials, and unique events, but we take it to a different level. On the first Friday of every month, we offer Wine Around the World – a complimentary wine tasting for those dining with us that evening. Each month we showcase wine from a particular wine producing region, and our bartenders and staff lead our members through a tasty and educational journey.

Each month, our selected region is highlighted in our monthly newsletter, Fiddler’s Pride, as well as promoted on our website. Members show up excited to taste and learn.

Not only does this monthly promotion drive reservations and keep us front of mind for busy members, but it exposes our members to wine and regions with which they may not already be familiar. This, in turn, drives our wine sales for the next month, and helps us better plan inventory and specials.

How was this idea implemented, and what have been the club members' reactions?

Every month we decide which wine region we would like to showcase next to our membership. Moving from region to region is fun and exciting for both our wine steward and membership. We advertise in the newsletter what wine region is being presented in the upcoming month and it is very nice to see members come for dinner where they might've not come otherwise. It has defiantly increase our cover counts on the nights we offer Wine Around the World. It is also nice to see members socialize and have fun during the tastings providing them with a great social experience before sitting down for dinner.