Follow Us on Instagram

Description

After launching our Members only Instagram account in April we were discouraged to see our followers count below 100 despite several months of promotion. The traditional methods of communicating our new account (email, newsletter, signage) didn’t seem to be working to grow our followers. We decided to print square business cards with our new account information and place these cards in the guest check books in all Club dining rooms. Within just 4 months our account has grown by over 400 followers. The cards, costing just $125 for over 2,500 have increased our member engagement on social media dramatically.

Implementation

The reaction to promoting our new Instagram account was very positive. Many of our members claimed to have been unaware that we even had an Instagram account so the cards really helped us reach those members that never login to the website or pick-up the newsletter.