Free Swimming Lessons

How has this idea enhanced your club's operation, etc.?

Every Sunday June, July, and August Champions Run offers free swim lessons to kids at the club.  The members love the idea of getting a quick lesson in with a professional instructor.  It shows tremendous value to members who have kids and is a very unique offering at the club.

How was this idea implemented, and what have been the club members' reactions?

It works on a first come first serve basis.  Upon arriving to the pool, there is a time slot sign up list.  Simply fill out which time you would like your lesson and meet with the instructor at the designated time.  Lessons are 15-20 minutes in order to accommodate as many members as possible.  The members love it and usually will book more private lessons with the instructor following an introductory lesson!