From Stories to Sign-Ups

How has this idea enhanced your club's operation, etc.?

In an effort to enhance member engagement and foster community, Rumson Country Club recently launched a private Instagram account exclusively for members. While the account serves as a hub for updates, event promotions, and real-time club information, its standout feature is the use of interactive Instagram Stories. By incorporating polls, voting, and short-answer prompts, we invite members to actively participate in club decisions and event planning. These features go beyond simply sharing information; they create a two-way conversation that allows members to feel more connected and valued. For example, members have submitted mocktail recipes for themed events, voted on party themes, helped select event dates, and shared their favorite menu items. This participatory approach not only makes members feel heard but also directly impacts event attendance and engagement by creating a sense of ownership and involvement.

How was this idea implemented, and what have been the club members' reactions?

Interactive Instagram Stories have proven to be a powerful tool for membership development at Rumson Country Club. Polls and voting allow members to provide real-time input, which we use to shape events and services to their preferences. This engagement strategy fosters a stronger emotional connection to the club, as members see their ideas come to life. Moreover, these stories build anticipation and excitement for upcoming events, translating to higher attendance and satisfaction. By blending tradition with technology, the club demonstrates its commitment to innovation while maintaining a personalized member experience. Feedback from members has been overwhelmingly positive, with many expressing appreciation for the opportunity to contribute their opinions in a fun and convenient way. This initiative exemplifies how leveraging modern platforms can deepen member relationships and strengthen the club’s overall community.