Holiday Wishbook

How has this idea enhanced your club's operation, etc.?

Where do your members do their holiday shopping? Why not capture a portion of it at your Club? We wanted to make sure that our membership knew about the wide variety of merchandise that we carry in both our Golf and Tennis Pro Shops, both for the athlete and non-athlete alike, so we published an annual Holiday Wishbook catalog. The catalog reaches all members, whether they golf or not. Additionally, we used staff as models, which adds a friendly face and enhances the member-staff relationship.

How was this idea implemented, and what have been the club members' reactions?

For the past two years, a Holiday Wishbook catalog was mailed out to every member or River Oaks Country Club the week before Thanksgiving. This Wishbook featured products from golf and fitness clothing, to range finders, embroidered goods, and more! We wanted to make it easy for our membership to get their holiday shopping done right here at their home Club. Many of the gift-like items sold out, and attention was brought to the high-quality fitness merchandise the Club also carries.