Junior Sailing Instagram Takeover Day

How has this idea enhanced your club's operation, etc.?

The Bay Head Yacht Club's Junior Sailing Instagram Takeover Day was a creative and engaging way to showcase the excitement of our Junior Sailing Program while connecting with members. The result was an authentic and heartwarming series of posts that offered a behind-the-scenes look. We promoted the takeover event in advance to build anticipation, and the response was overwhelming, with record-breaking social media engagement for the day.

How was this idea implemented, and what have been the club members' reactions?

BHYC’s Instagram login was provided to our Jr. Sailing Director, and she encouraged all of the coaches to document their day on the water with the kids through photos and videos. The Junior Sailing instructors mapped out a typical day, highlighted various activities, and interviewed some children to share their perspectives. Junior parents, members, and sailing alums loved seeing the joy and camaraderie of the program, creating nostalgia for some and inspiring interest in future participation for others. We can't wait to run this back in 2025, hopefully with even more programs throughout the summer.

A similar social media takeover could highlight any club offering—from golf to racquets or swimming. By showcasing a day in the life of these programs through video content and interviews, clubs can promote their offerings in an authentic way that resonates with their audience.