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Idea Fair

Kids Sports Program

Description

The community of St. Andrews has seen a shift in its member profile over the past 10 years. Younger families with kids have moved in and appreciate child-focused programming within their new community. The St. Andrews Sports program is committed to providing quality fitness and wellness organized activities to meet the current market demand and enhance the member experience.

Implementation

The main target for this idea is showing kids that staying active
and healthy can be fun, building strong relationships that will encourage the member’s children and grandchildren to return every season or throughout the year while fostering a positive environment that will become a community destination for the children. Members reaction has been exceptional and the program has been welcomed by the community. Members challenge us to always do more and we respond by giving them the best activities we can offer.

About the author

Rick Dente

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