LEGO Gift Set

How has this idea enhanced your club's operation, etc.?

Operational Enhancements:

The initiative bolstered club operations by:

• Deepening Engagement: Providing a keepsake that celebrates DAC’s identity and traditions.
• Innovative Branding: Positioning the LEGO model as a unique representation of DAC’s history.
• Fostering Community: Encouraging camaraderie through shared excitement around the project.

This creative fusion of tradition, innovation, and philanthropy enhanced DAC’s appeal, strengthened member loyalty, and demonstrated its commitment to meaningful and memorable experiences.

How was this idea implemented, and what have been the club members' reactions?

Implementation:

The DAC’s 2025 President leveraged a relationship with Buildup STEAM, a local charity, to create a LEGO model of the iconic Clubhouse. Responding to significant member interest, the Club collaborated with the model designer to produce nearly 300 sets for sale, donating net proceeds to Buildup STEAM, which brings LEGO robotics to children’s hospitals to uplift spirits and inspire creativity.

• Collaboration: Management and members developed the concept together.
• Design: A LEGO designer ensured the model captured DAC’s iconic architectural details.
• Exclusive Release: Members-only digital launch with special packaging and commemorative cards. This detailed approach ensured the project resonated with members and highlighted the club’s legacy.
• Charitable Support: More than $70,000 was donated from members through the sale of these custom LEGO sets, with all proceeds specifically benefiting Buildup STEAM, aligning the initiative with a meaningful cause.

This thoughtful approach ensured the project resonated with members, celebrated the club’s heritage, and made a positive community impact.

Member Reaction:

Members responded enthusiastically:

• Excitement and Pride: The model became a sought-after item and conversation starter.
• Strengthened Loyalty: It deepened members’ emotional connection to DAC’s history.
• Appreciation for Exclusivity: Members valued the personalized and exclusive experience.