One Wycliffe

How has this idea enhanced your club's operation, etc.?

Wycliffe Golf & Country Club’s honey is a testament to seamless interdepartmental collaboration, transforming a natural product into a signature feature of the member experience. From its on-site cultivation and harvest to its creative integration throughout the Club, the honey reflects the ingenuity and craftsmanship of Wycliffe.

The culinary and beverage teams bring the honey to life by incorporating it into a variety of dishes and signature cocktails, adding a unique and memorable flavor to the dining experience. The engineering team at The Guild elevates the honey’s presentation with custom-designed wooden gift boxes, handmade in-house. These thoughtful designs turn the honey into a symbol of the Club’s innovation and attention to detail.

At Thryve Spa & Fitness, the honey is featured in luxurious spa treatments, highlighting its natural benefits while offering members a holistic wellness experience. The spa also serves as the retail hub for honey jars and gift sets, which include three jars (regular and flavored), a honey stick, and recipe cards for dishes and beverages served in the dining outlets. Members love these curated sets, which allow them to recreate specialty dishes and drinks at home.

The marketing team enhances this initiative by producing cohesive promotional materials, such as recipe cards and flyers, that inspire members to explore the honey’s culinary and wellness potential. Together, these collaborative efforts ensure that Wycliffe honey is more than just a product—it’s a cherished part of the Club’s identity, providing members with a truly unique and multi-faceted experience.

How was this idea implemented, and what have been the club members' reactions?

The Wycliffe honey program exemplifies the Club’s culture of collaboration, where every department plays a vital role in creating a cohesive and meaningful member experience. From the engineering team’s innovative packaging design to the marketing team’s creative materials that highlight the honey’s versatility, each contribution builds upon the other. The culinary and beverage teams bring the honey to life through imaginative dishes and signature drinks, while Thryve Spa & Fitness integrates the honey into luxurious treatments and retail offerings, aligning services with the honey’s story to ensure a unified narrative that resonates with members.

This seamless collaboration enriches the member experience by transforming the honey into more than just a product—it becomes a symbol of Wycliffe’s dedication to quality and community. Members value the journey behind the honey, from its on-site cultivation to its integration into premium offerings, presented with thoughtful care. This transparency fosters a unique connection between members and the Club, making the honey a tangible reflection of Wycliffe’s ingenuity and craftsmanship.

By uniting teams around the honey program, Wycliffe not only elevates the product but also demonstrates its commitment to innovation and teamwork. This synergy leaves a lasting impression, reinforcing Wycliffe’s identity as a community driven by excellence, collaboration, and shared purpose.