Pop-Up Restaurant

How has this idea enhanced your club's operation, etc.?

If we learned anything from the public restaurant sector in 2018, we learned that pop-up restaurants were all the buzz! Couple that with a refined casual atmosphere, seasonal and ever-changing menus, and smaller, more shareable portions, and it's easy to see why our traditional club dining outlets might be missing the mark for the avid member foodie.

In fall of 2018, ROCC launched the first edition of "Savor", a pop-up restaurant. Savor's first location was in the "Turn", the Club's counter service half-way house concept. The Turn was already a popular destination for golfers, but the outlet saw most of its business during daytime hours. Savor was featured on Thursday - Saturday evenings and utilized the existing kitchen space. The new concept drove additional food and beverage revenue and proved to our team that we could match our local restaurant competition with a contemporary and creative approach to member dining.

How was this idea implemented, and what have been the club members' reactions?

Select members of the culinary and service teams were specially trained to execute the concept which featured an array of chef curated starters, followed by the diner's choice of shareable small plates for the main course, punctuated by an exquisite sampling of house-made confections. Pair all of this with Sommelier selected wines and specialty aperitifs, all under a beautiful al fresco setting.

The concept was a hit! Not only did it provide members with a fresh new experience at their Club, but it also pushed our team to be creative! The next edition of Savor will launch this spring in a new form, in a different Club space. Who knows where it will pop-up next!