Private Labels

How has this idea enhanced your club's operation, etc.?

Having our own private labels for multiple wines, spirits and products allows our members to enjoy more then just the standard offerings any one can get. It brings pride to our Club and our name, that we were able to procure such different commodities for our Members.

How was this idea implemented, and what have been the club members' reactions?

Since starting out with our Barrel Aged Bourbon we make multiple specialty cocktails, Father days gifts and Bourbon Tastings. When we procured our own Wine Labels we were able to sell and offer more variety to our members. We are one of the only clubs to have a resell license, which allows us to sell not only bottles in house but Wine Cases, Spirits and other commodities to our members for outside consumption. This alone bring so much value to the membership, that we cant keep our wine storages full!