Private Labels

How has this idea enhanced your club's operation, etc.?

Charlotte Country Club partnered with Hill Family Winery and HopFly Brewing, to create private label wine and beer specifically made for our members. Our Hill Family Reserve Cabernet Sauvignon and Rock House Lager are popular beverage choices created just for Charlotte Country Club. Having these additions to our beverage menu allows for members to provide their guests with a beverage they are unable to have elsewhere. It also enables our service team to have a go-to, special option to recommend to members.

How was this idea implemented, and what have been the club members' reactions?

The Charlotte Country Club food and beverage team partnered with HopFly brewing to create special beer can designs for several of CCC’s signature golf tournament events. Recent labels included the "Road to the Shootout" Hazy Session IPA, and the "Range Session" Hazy Pale Ale. After the success of these beverages, we founded our Rock House Lager, a long-standing addition to the canned beverage menu and draft list. As CCC also has a positive relationship with Hill Family Winery, our communications team developed a design for a reserve bottle of wine. Charlotte Country Club members have really enjoyed having these specialty beverages! This has been a go-to gift for members to purchase to give to friends, family, business partners or simply as a nice gift during the holiday season.