Idea Fair
Promotions
How has this idea enhanced your club's operation, etc.?
These intentional promotions and events overcame the obstacle of decreased foot traffic from record-breaking rain levels by not just maintaining shop sales but producing the highest shop sales in the club’s history. ANCC Golf Shop saw a 3.27% gross sales growth and an increase of 13.4% sales revenue per round.
How was this idea implemented, and what have been the club members' reactions?
Our success in 2018 resulted from an intentional four-pronged approach from our golf staff including golf shop merchandising, multiple trunk shows, the largest Demo Day in the Middle Atlantic Section of the PGA and a brand-new social media campaign. Club member satisfaction was shown through numerous positive reactions including, “I did not even know I needed some of these gifts until I saw the ads!” when we highlighted professional staff as models in our social media and “I look forward to coming in the shop to see the new displays.”
![](/media/cikhucok/2019_05_golf_patrick_king.jpeg?format=webp&width=530&height=800&mode=boxpad 1x, /media/cikhucok/2019_05_golf_patrick_king.jpeg?format=webp&width=1060&height=1600&mode=boxpad 2x)
About the author
Patrick King