Renovating with the Entire Family in Mind

Description

Our objective was to renovate an aging and underutilized pool facility. As we re-imagined and designed the layout, the focus was on engaging the whole family, expanding offerings/features to increase Member usage and hopefully a differentiation for potential members in the area. To achieve this, we designed different areas/zones of the facility to cater to the interest of different demographics.

Implementation

The layout implemented is broken down into 4 general zones. Area 1 is for kids and features a zero entry with water features, an extended shallow area with seating for parents and a separate wading pool with its own zero entry. Area 2 has a deep well for diving and a roped off area for swimming and games. Area 3 is away from the action and in the far corner with casual seating for sunbathing and relaxing. Area 4 is for adults only and features a bar with tv's along with high top and lounge seating overlooking the pool and golf course. The results have been outstanding. We compared last year’s numbers and conducted an end of the year pool survey.

• 94% increase in pool bar revenue.
• 57% increase in overall pool F&B revenue.
• 39% increase in guest fees.
• 48% increase in attendance.
• Member feedback & survey results have been overwhelmingly positive.