Riedel Education Night

How has this idea enhanced your club's operation, etc.?

This event is capped at 100 members maximum and sells out quickly! During the night, we expose members to the difference that the glass can make when drinking wine.

We serve wine exclusively in Riedel glassware and sell the glassware only the night of the event. Every year this event generates roughly $15,000 in revenue!

How was this idea implemented, and what have been the club members' reactions?

For the past 3 years, Arrowhead has proudly hosted a Riedel wine testing experience for our members. This event is the highlight of our spring wine events and sells out faster than any other event.

In 2020, we hosted the first and largest tasting event in the world after the COVID pandemic.