Special Events Showcase

How has this idea enhanced your club's operation, etc.?

Given the Club’s strict rules regarding marketing, the Special Events team is not permitted to market the Club’s event spaces in a traditional format. By inviting our Board of Directors as well as current and future event holders to this Showcase, we have the opportunity to display new trends in both food & beverage and décor in a party atmosphere. This type of 'marketing' allows people to see what the club has to offer and gives our Special Events team a chance to create relationships with members that will some day want to host an event.

How was this idea implemented, and what have been the club members' reactions?

As a private club, marketing our spaces and capabilities requires us to think differently, so we started showcasing our Club and all it can offer at a "Special Events Showcase". This event helps educate our event hosts on what we can do and what to consider for their upcoming event. We invite members and event hosts to a large Club-hosted evening that includes on-trend menu items, specialty bars, vendors and entertainment. By inviting event hosts both present and past, we can capture business we perhaps haven't in recent years as well as remind our members of all we can for them at CCV.