The Bay Head Yacht Club Foundation

Description

A unique take on celebrating a Club milestone. Our team designed an entire campaign with the hopes of engaging the entire membership in celebrating the 70th anniversary of The Bay Head Yacht Club Foundation.

Implementation

Instead of simply hosting an anniversary party, a four phase campaign was designed to ensure everyone, no matter their age or affiliations within the club, could enjoy this major part of Club history. We created a specialized logo to memorialize the milestone. This logo was used in numerous different promotional pieces announcing the milestone and was also incorporated into merchandise that was sold in our Club’s store and inside the clubhouse. Merchandise ranged from T-shirts to wine glasses and melamine solo cups. A 38-minute documentary film was created to reminisce on one of the longest standing staples of the BHYC Foundation, Bubbles. An annual variety show it hosted at the end of each summer. This film incorporated interviews with Bubbles alumni as well as historic footage of the show. The final piece of the campaign was a “Hollywood” style movie premiere, which included a red carpet and step and repeat photo backdrop. The members absolutely adored each part of this campaign buying up the entirety of the merchandise and even requesting the film be placed on Amazon for them to purchase and own forever!