Virtual Wine Tasting & Custom Charcuterie Boards

How has this idea enhanced your club's operation, etc.?

We moved out monthly wine tastings to a virtual platform. Old Town partnered with wine suppliers and distributors throughout the country to offer monthly wine educations and tastings. By moving to the the virtual platform we were able to connect a segment of our membership engaged and keep vendor relations strong.

How was this idea implemented, and what have been the club members' reactions?

We reached out to Kobrand, J Lohr, Duckhorn, Wagner Family, Jackson Family Estates to name a few. Selected three to four wines for the education and offered a custom charcuterie board that was etched with the club for all participants. The members loved the opportunities to get together and see other members. The suppliers enjoyed the exposure and sales. The Clubs wine sales were an all time high mainly due to the increase of member education provided by these events.