Website Live Chat & Social Media Trends

Description

We recently added a LIVE CHAT feature to our website. Managed by the Membership Manager, the LIVE CHAT feature has been very active. The additional channel of communication has proven to be valuable to our Members, as well as to those who visit the website from paid search or organic origin. Additionally, we continue to expand upon our social media engagement. We are increasing our focus on the LinkedIn platform which offers added exposure through professional channels.

Adding communication avenues is a plus to Members and to the public. We are pleased with the increased traffic through the LIVE CHAT and LinkedIn.

Implementation

MembersFirst encouraged the Membership Manager to add the LIVE CHAT to the website. Parameters are set for response times of Monday through Friday from 9am to 5pm. Persons with inquires which come in at times outside of those response hours are requested to share their email information for follow-up to their inquiry during the next business hours. The HubSpot app, which is connected to the CRM program, is also downloaded on the Membership Manager's cellphone so inquiries may be addressed when away from the computer.

Members have discovered the LIVE CHAT and use it frequently to request information about dining, spa and fitness, for example.

Placing video and paid ads on LinkedIn, which are heavily under priced at this time compared to other platforms, allows us an opportunity to capitalize on this avenue that reaches our specific demographics.