Week of Winter Wonders

How has this idea enhanced your club's operation, etc.?

Traditionally, our holiday catalog required significant time, effort, and resources to create but did not generate the level of value we anticipated. This year, we reimagined our holiday engagement by introducing the Week of Winter Wonders, a more efficient and exciting event designed to save both time and costs while increasing Member participation. In addition to raffles, we made the event even more exciting by dropping exclusive, limited-time items in our Pro Shop, available only during the Week of Winter Wonders.

How was this idea implemented, and what have been the club members' reactions?

The idea was implemented with a clear focus on ease and excitement: we promoted the event through digital platforms, at the Fitness Front Desk, and via email to ensure maximum participation. Members embraced the opportunity to win fantastic prizes while supporting a great cause. The success of this initiative not only boosted the holiday spirit but also made a significant impact on our community outreach, all while saving valuable time and resources. The Week of Winter Wonders is a win-win that we’ll continue to build on in the future!