Weekender Photos

How has this idea enhanced your club's operation, etc.?

This weekly photoshoot creates friendly competition between our outlets as Chefs’ perfect their craft creating spectacular dishes. It also challenges our bartenders to stay on top of current trends to create unique and tasty cocktails. Having to take pictures of our specials days out in advance has upped everyone’s game.

How was this idea implemented, and what have been the club members' reactions?

Photos of the dishes and cocktails are staged and shot by an in-house professional every Wednesday. Once complete they are sent to communications team to add to Weekender E-Blast.

We have seen an interest in the pictures from member chatter around the club; and have seen a sales increase of over 300% in one month in our premier outlet of the club.